With over 90% of business calls being made to businesses on the first page of the major search engines, securing a top spot could mean a significant boost in your company's outreach and growth potential.

When people need products or services, they probably go to a search engine to locate what they are looking for. The top 5 search engines are Google, Bing, Yahoo!, Yandex, and Duck Duck Go. As of 2023, Google makes up 84.69 percent of the online search engine market share, while Bing makes up 8.85 percent, and the remaining search engines make up the rest.

But here's the real kicker. 91.5% of Google traffic stays on the first page, and only 4.8% of users click through to the second page of a search. More than 90% of people never click on the second page of Google search results (results 11-20). It's no wonder that Search Engine Optimization is an important thing to strive for for any business website. To get to that first page, you need someone who understands how it all works.

The user click-through-rate (CTR) drops sharply with each search result starting from the top.

Source: Moz.com

Search Engine Optimization (SEO) is maximizing a website's ranking on search engines. In the early days of the internet, this was as easy as stuffing keywords in a webpage's HTML code to make the search engine rank that page higher for the desired search terms that your customers would search for. The problem was that the search engine needed a way of evaluating the relevancy of each website and was merely listing the sites with the most stuffed keywords. Google and other Search Engines eventually caught onto this and have since developed more intelligent algorithms to get around this practice. Therefore, Getting websites to rank higher requires substantial knowledge of how search engines evaluate a website in 2023.

Over the years, tools have been developed for SEO professionals to determine what characteristics each website has that would make them rank higher. For example, browser plugins like Mozbar, Semrush, AHREFs, and others have developed metrics like Domain Authority and Page Authority, analyzing the quality and quantity of inbound and outbound links and, on a scale of 0 to 100, determining the likelihood of higher search engine rankings.

However, using these same tools proves that sites with lower Domain Authority, lower Page Authority, and few to no backlinks (links to that website from other websites) can rank higher on search engines than those with top positions on the search page for years. So how is that happening?

The reality is that a more comprehensive set of factors, such as error-free HTML, proper use of HTML tags, good use of alt text, compatibility across mobile devices, and, most importantly, the content itself, determine a site's actual ranking in an internet search.

When done right, SEO can have a significant positive impact on your income by increasing your website's visibility and attracting more targeted traffic, which can ultimately lead to more conversions and revenue for your business. In this sense, the benefits of effective SEO can outweigh the costs, making it a worthwhile investment for many businesses.

We offer research and analysis of your site, content creation, and flexible long-term marketing options for you to focus your marketing budget in the way that works best for you.

Either your website is driving enough business to surpass your monthly SEO budget, or it's not. Don't miss out on the opportunity to skyrocket your bottom-line with the power of optimized organic search engine rankings.